Amiibo leads the Toys-to-Life category so far this year


From the Financial Times, Nintendo confirms that in the Toys-to-Life category, Nintendo has a lead over WB and Activision so far in the year.

Amiibo has been a very strong new platform for us. With the expansion into Amiibo cards last year it brought a new form to the toys to-life category. And Amiibo continue to perform well for us. So far this year Amiibo is actually leading the toys-to-life category in sales. We’re still focused on this category. We’re bringing out new Amiibo, enhancing the gameplay, and providing game fans tons of fun new ways to play. We will continue to be committed to growing that part of the business. We want to bring new ideas, and we have a strong slate of Amiibo coming this year. It’s become one of the most collectible collectibles in the gaming industry.

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